The beginning
It began with a jersey nobody wore any more
JOUBERT was born in 2016 from a simple observation: the textiles we keep longest are the ones we no longer wear. They stay in a box because we do not know what to do with them, and cannot bring ourselves to let them go.
The answer came down to one gesture: cutting. Opening the piece, stabilising it, lining it, edging it in leather, mounting it on a shape built for daily use. The memory is no longer stored away. It is carried.
More than three hundred pieces have left the workshop since.
One of the first projects used a jersey from a 2012 final. My hand was shaking as I cut into it. When the bag was finished and I held it in my palm, something happened: it was no longer a piece of fabric, it was a moment you could carry with you.
Franck Joubert, founder