Lo-Life, a loyalty

In Brooklyn, in 1988, enthusiasts of Polo Ralph Lauren founded the Lo-Lifes. Today, the community is present all over the world, and its loyalty has not shifted: pieces are kept, passed on, and still worn. An idea the house understands.

The encounter took place in Dublin, in 2018, when the Hen's Teeth boutique dedicated an evening to the movement and screened « Bury Me With The Lo On ». Franck Joubert presented a unique lambskin leather piece there, born from a vintage Polo jersey, and met Thirstin Howl the 3rd, one of the founders.

Three years later, the Lo-Lifes gathered in Paris, and the house was part of it with a Haute Métamorphose backpack cut from the Polo Ski 1992 sweatshirt: the skier, the POLO lettering, a red leather interior, navy blue trims.